{"title":"New this Season","description":"","products":[{"product_id":"brown-torpedo","title":"Coffee Ikat | Brown Cotton Ikat Shirt for Men","description":"\u003cp data-end=\"748\" data-start=\"461\"\u003e\u003cstrong\u003eCoffee Ikat is a relaxed-fit men's cotton ikat shirt crafted for comfort and effortless style. Featuring a rich coffee-brown hue and distinctive cream zigzag ikat motifs, this breathable cotton shirt celebrates traditional craftsmanship through a contemporary silhouette. The signature double-collar detail adds character, making it an ideal choice for casual outings, resort wear, vacations, and elevated everyday dressing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1161\" data-start=\"1044\"\u003ePair it with linen trousers, chinos, or denim for a refined yet relaxed look that stands out without trying too hard.\u003c\/p\u003e\n\u003cp data-end=\"1182\" data-start=\"1163\"\u003e\u003cstrong data-end=\"1182\" data-start=\"1163\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1369\" data-start=\"1183\"\u003e\n\u003cli data-end=\"1206\" data-start=\"1183\" data-section-id=\"4rr80z\"\u003ePremium cotton fabric\u003c\/li\u003e\n\u003cli data-end=\"1220\" data-start=\"1207\" data-section-id=\"qas1f4\"\u003eRelaxed fit\u003c\/li\u003e\n\u003cli data-end=\"1242\" data-start=\"1221\" data-section-id=\"1z0074a\"\u003eCoffee brown colour\u003c\/li\u003e\n\u003cli data-end=\"1270\" data-start=\"1243\" data-section-id=\"8xijqf\"\u003eCream zigzag ikat pattern\u003c\/li\u003e\n\u003cli data-end=\"1293\" data-start=\"1271\" data-section-id=\"18oddp\"\u003eDouble-collar design\u003c\/li\u003e\n\u003cli data-end=\"1322\" data-start=\"1294\" data-section-id=\"plwrbz\"\u003eLightweight and breathable\u003c\/li\u003e\n\u003cli data-end=\"1338\" data-start=\"1323\" data-section-id=\"12f4g6d\"\u003eShort sleeves\u003c\/li\u003e\n\u003cli data-end=\"1369\" data-start=\"1339\" data-section-id=\"1c1w2bj\"\u003eCrafted for everyday comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1524\" data-start=\"1371\"\u003eA modern take on classic Indian weaving, Coffee Loom is designed for those who appreciate timeless craftsmanship, natural fabrics, and understated style.\u003c\/p\u003e\n\u003cp data-end=\"1524\" data-start=\"1371\"\u003eDo check our other Ikat designs \u003c\/p\u003e","brand":"My Store","offers":[{"title":"XS","offer_id":47463713570965,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":47463713603733,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":47463713636501,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":47463713669269,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":47463713702037,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":47465358590101,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/9127\/9765\/files\/WhatsApp_Image_2026-06-09_at_12.17.16_AM_1.jpg?v=1781021897"},{"product_id":"whisper","title":"Ivory Bloom | Men's Cotton Embroidered Resort Collar Shirt","description":"\u003cp\u003eSubtle details. Effortless elegance.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium breathable cotton, the \u003cstrong\u003eIvory Bloom Embroidered Shirt\u003c\/strong\u003e is designed for men who appreciate understated craftsmanship. Set against a soft ivory base, delicate floral embroidery blooms across the fabric, while embroidered accents on the collar and sleeves add a distinctive finishing touch.\u003c\/p\u003e\n\u003cp\u003eFeaturing a relaxed fit and resort collar silhouette, this shirt strikes the perfect balance between comfort and sophistication. Lightweight and versatile, it transitions effortlessly from weekend brunches and vacations to festive gatherings and evening outings.\u003c\/p\u003e\n\u003cp\u003eThe combination of handcrafted embroidery, clean tailoring, and breathable cotton makes Ivory Bloom a timeless wardrobe staple for modern men seeking refined style with character.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium breathable cotton fabric\u003c\/li\u003e\n\u003cli\u003eHandcrafted floral embroidery throughout\u003c\/li\u003e\n\u003cli\u003eEmbroidered collar and sleeve detailing\u003c\/li\u003e\n\u003cli\u003eResort collar design\u003c\/li\u003e\n\u003cli\u003eRelaxed fit\u003c\/li\u003e\n\u003cli\u003eSoft ivory colourway\u003c\/li\u003e\n\u003cli\u003eLightweight and comfortable\u003c\/li\u003e\n\u003cli\u003eSingle chest pocket\u003c\/li\u003e\n\u003cli\u003eDesigned for all-day wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStyle It With\u003c\/h3\u003e\n\u003cp\u003ePair Ivory Bloom with linen trousers, off-white pants, chinos, or denim for a relaxed yet elevated look suitable for vacations, casual occasions, festive gatherings, and summer evenings.\u003c\/p\u003e\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGentle machine wash or hand wash\u003c\/li\u003e\n\u003cli\u003eWash with similar colours\u003c\/li\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eIron on low heat\u003c\/li\u003e\n\u003cli\u003eDry in shade\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"XS","offer_id":47459771678869,"sku":null,"price":1700.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":47434655006869,"sku":null,"price":1700.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":47434654974101,"sku":null,"price":1700.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":47434654941333,"sku":null,"price":1700.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":47434654908565,"sku":null,"price":1700.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":47465364684949,"sku":null,"price":1700.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/9127\/9765\/files\/WhatsAppImage2026-06-09at12.09.10AM.jpg?v=1781023315"},{"product_id":"ikat-maverick","title":"Purple Loom | Men's Cotton Ikat Shirt | Handcrafted Cotton Shirt","description":"\u003cp data-start=\"654\" data-end=\"967\"\u003eCrafted in breathable cotton and adorned with timeless ikat motifs, the Purple Loom shirt brings together heritage craftsmanship and contemporary ease. The rich purple base is accented with delicate woven patterns and subtle red highlights, creating a look that is refined, distinctive, and effortlessly wearable.\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1263\"\u003eDesigned with a relaxed fit and camp collar silhouette, this men's cotton ikat shirt offers comfort without compromising on style. Whether paired with linen trousers for a laid-back day out or dressed up for an evening gathering, Purple Loom carries the quiet confidence of handcrafted fashion.\u003c\/p\u003e\n\u003cp data-start=\"1265\" data-end=\"1400\"\u003eInspired by India's rich weaving traditions, each piece celebrates the beauty of artisanal textiles while embracing modern versatility.\u003c\/p\u003e\n\u003cp data-start=\"1402\" data-end=\"1421\"\u003e\u003cstrong data-start=\"1402\" data-end=\"1421\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1422\" data-end=\"1561\"\u003e\n\u003cli data-section-id=\"b6aij5\" data-start=\"1422\" data-end=\"1435\"\u003e100% Cotton\u003c\/li\u003e\n\u003cli data-section-id=\"1nrb150\" data-start=\"1436\" data-end=\"1460\"\u003eTraditional Ikat Weave\u003c\/li\u003e\n\u003cli data-section-id=\"qasqq8\" data-start=\"1461\" data-end=\"1474\"\u003eRelaxed Fit\u003c\/li\u003e\n\u003cli data-section-id=\"1wmmqlk\" data-start=\"1475\" data-end=\"1488\"\u003eCamp Collar\u003c\/li\u003e\n\u003cli data-section-id=\"asumdh\" data-start=\"1489\" data-end=\"1504\"\u003eShort Sleeves\u003c\/li\u003e\n\u003cli data-section-id=\"nfo5gv\" data-start=\"1505\" data-end=\"1538\"\u003eLightweight \u0026amp; Breathable Fabric\u003c\/li\u003e\n\u003cli data-section-id=\"k8xj38\" data-start=\"1539\" data-end=\"1561\"\u003eHandcrafted in India\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1563\" data-end=\"1693\"\u003e\u003cstrong data-start=\"1563\" data-end=\"1578\"\u003ePerfect For\u003c\/strong\u003e\u003cbr\u003eCasual outings, vacations, brunches, creative workplaces, festive gatherings, and everyday slow-fashion wardrobes.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"XS","offer_id":47444762624149,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":47434657661077,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":47434657628309,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":47434657595541,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":47434657562773,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":47465379135637,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/9127\/9765\/files\/WhatsAppImage2026-06-09at12.09.40AM_1.jpg?v=1781023734"},{"product_id":"yellow-boom","title":"Sunline | Men's Cotton Resort Kurta Shirt","description":"\u003cp\u003eCrafted for slow mornings, summer evenings, and everything in between, the \u003cstrong\u003eSunloom Men's Cotton Resort Kurta Shirt\u003c\/strong\u003e blends the comfort of a kurta with the versatility of a contemporary shirt. Made from breathable pure cotton, this piece features subtle darker-yellow woven stripes on a soft light-yellow base, creating a refined texture that feels understated yet distinctive.\u003c\/p\u003e\n\u003cp\u003eThe relaxed silhouette, clean band collar, and asymmetrical front placket lend the garment a modern handcrafted character, making it ideal for resort wear, festive gatherings, vacations, brunches, and effortless everyday dressing. Lightweight and airy, it is designed to keep you comfortable through warm days while maintaining a polished appearance.\u003c\/p\u003e\n\u003cp\u003ePair it with linen trousers, cotton pants, denim, or traditional bottoms for a look that transitions seamlessly between casual and occasion wear.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003e• 100% Pure Cotton\u003cbr\u003e• Soft Light-Yellow Base with Fine Woven Stripes\u003cbr\u003e• Relaxed Fit\u003cbr\u003e• Contemporary Kurta-Inspired Silhouette\u003cbr\u003e• Band Collar\u003cbr\u003e• Distinctive Asymmetrical Front Placket\u003cbr\u003e• Full Sleeves\u003cbr\u003e• Lightweight \u0026amp; Breathable Fabric\u003cbr\u003e• Handcrafted Aesthetic\u003cbr\u003e• Made in India\u003c\/p\u003e","brand":"My Store","offers":[{"title":"XS \/ Machine washable","offer_id":47459967402133,"sku":null,"price":1500.0,"currency_code":"INR","in_stock":true},{"title":"S \/ Machine washable","offer_id":47434658283669,"sku":null,"price":1500.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Machine washable","offer_id":47434658250901,"sku":null,"price":1500.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Machine washable","offer_id":47434658218133,"sku":null,"price":1500.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Machine washable","offer_id":47434658185365,"sku":null,"price":1500.0,"currency_code":"INR","in_stock":true},{"title":"2XL \/ Machine washable","offer_id":47459967434901,"sku":null,"price":1500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/9127\/9765\/files\/IMG_2826.jpg?v=1781024146"}],"url":"https:\/\/jp-anne.com\/collections\/new-this-season.oembed","provider":"JP \u0026 Anne","version":"1.0","type":"link"}